SEO HYUNG JOO

Seo Hyung Joo is a world-class vocal director and artist coach who has shaped the voices behind some of Asia’s most successful K-POP artists and global idol projects. With decades of experience across major entertainment companies, broadcast audition programs, and academic institutions, she stands at the intersection of artistry, performance, and professional artist development.

As a Creative Partner of SUBLIME, she leads vocal performance direction, artist training systems, and music-based creative collaborations for global projects, bridging K-POP, contemporary performance, and Art × Technology experiences.

Role at SUBLIME

Lead Vocal Direction & Artist Development

Global Artist Training System Design

Performance & Sound Consulting for Media Art / Immersive Content

K-POP & Global Artist Collaboration Director

Creative Mentor for Art × Technology Projects

Global Broadcast & Major Projects

SBS – K-POP STAR (Season 3–5)
Lead Vocal Trainer

SBS – Fantastic Duo
Lead Vocal Trainer

Mnet – SIXTEEN (TWICE Debut Project)
Lead Vocal Trainer

Nippon TV – Nizi Project (JYP × Sony Music / NiziU)
Lead Vocal Trainer

Major Entertainment Companies

BIG HIT MUSIC

PLEDIS Entertainment

JYP Entertainment

STARSHIP Entertainment

HYBE JAPAN

BlockBerry Creative

M&H Entertainment

GANA Entertainment

SM Starlight (Special Vocal Program)

Selected Artists Coached

TWICE, ITZY, IVE (Liz · Rei), NMIXX (Haewon · Lily · Jinni),
Stray Kids (Bang Chan · Hyunjin · Changbin · I.N),
DAY6 (Sungjin), NiziU (Japan),
Jeon Somi, Sam Kim, Jung Seung Hwan, Bernard Park,
IZ*ONE (Lee Chaeyeon), Pentagon (Yuto), AB6IX,
fromis_9, ONF, WEi, APRIL, Kiss of Life (Natty), FANATICS, and many more.

Actors:
Park Hye Soo, Lee Si Ah, Shin Eun Soo, Shin Ryu Jin, Minami Riho, Kim Ji Min, Lee Na Eun

Academic & Education

Dong-A Institute of Media and Arts – Practical Music

Dongguk University Graduate School – Practical Music

Former Professor at:

Baekje Institute of the Arts (Media Music)

Woosong College (Practical Music)

Music & Vocal Works

Lovelyz – “Doll” (Composer)

KISSMAKER – “Mom”, “Darling”, “Honestly”,
“Will You Come Like the First Snow in Winter”,
“If We Loved Less”, “It’s Not Me”

Film “What a Man Wants” – Vocal Double for Actress Lee El

SUBLIME × SEO HYUNG JOO

Through SUBLIME, Seo Hyung Joo expands vocal performance beyond the recording studio and stage—into immersive installations, interactive media, spatial sound design, and hybrid Art × Tech performances.
Her work redefines the role of the voice as a living instrument within digital space, shaping future-forward artistic experiences.